I'm specialized in user interface and user experience.
I work to make the experience positive at all points of contact
UI = User Interface
The interface is bridge by which experience can happen, it has great importance because it is the "palpable" part of an experience that, for the most part, is subjective.
UX = User Experience
The user experience is directly related to the way the user feels and what decisions he or she makes while interacting with a brand, product, or service.
Design + Psychology + Innovation
Listen to people, observe their behavior, their language, their reactions, their choices, what motivates them, what their needs are - so that it is possible to design relevant solutions.
LISTEN & LOOK
- Interviews + Talks
- Listening + Understanding
- Observation + Empaty
EXAMINE & UNDERSTAND
DESIGN & CREATE
- Concepts + Possibilities
- Personas + User Journeys
- Interfaces + Flows
- Prototypes + Experiences
VALIDADE & LEARN
- User Testing
- Feedback + Ajustments
- Deliverables + Improvements
- Go back to square 1 : )
See below some of my main projects
"Play and Learn" is an educational game in augmented reality aimed at teaching English for brazilian kids in a playful and fun way :)
Today's children have been born digital, this is a fact that directly impacts teaching and learning methods. How to attract the attention of the little ones?
To answer the question that appears on the screen, the player must point the corresponding card to the camera of his device, which will indicate, through a 3d animation in augmented reality, if he hit or missed.
Transform complexity in productivity
This is the mission of Equals b>, B2B fintech leader in the management and reconciliation of sales with cards
The challenge of this project was to understand and bring together in a clear and visual way the main visions that the financial manager of a company must have when it is outside the desktop platform.
Much more than a
The dictionary is an indispensable tool, but being bound to paper limits your possibilities of use and learning.
Explore through the digital medium all the possibilities and resources that a paper dictionary can not offer, besides seeking to increase the productivity of the Spanish-speaking students who use the Santillana Dictionary.
App iOs | Android | Desktop
- Smart and Optimized search
- Pronunciation Audios
- Image Galleries & Vocabulary
- Thematic Videos
- FAV words & Share words
- "Word of the Day" feature, where student learn a new word everytime he open the app
The Landmark DictionaryUi Ux
Design On | DivisóriasUi Ux
Hand Drawn Sketchliterally hand made
Equals websiteUi Ux
Odair FalécoUx Designer / Writer / Speaker
I have been a designer for over 11 years, I worked on Fintech industry, Editorial, Agencies, and also as freelance designer in several projects. Music and Photography are also my passions.
I study philosophy, psychology, and human behavior; I always try to integrate this knowledge into the design process. I also write articles on the subject on Coletivo UX.
I'm currently looking for new challenges outside Brazil
UX Sessions | São Paulo-SP
ISA Redux | São Paulo-SP
Interaction South America | Florianópolis-SC